Oktoberfest feeling guaranteed! With our “Ladies Dirndl” T-shirt from Hofbräuhaus München, you can bring the incomparable traditional costume look into your home in a simple and comfortable way. The perfect outfit for any occasion: whether for Oktoberfest, a cozy evening in the beer garden or just for fun - this T-shirt is a real eye-catcher and always puts you in a good mood. Size note: SLIM FIT - please refer to the size chart and choose 2 sizes larger if necessary!Catalog No. 1000572

With its eye-catching chest print, the Oktoberfest Munich T-shirt is not only suitable for use at the Oktoberfest but also makes a great souvenir.  As always, made from 100% high-quality cotton!     Catalog No. 1000437

Our “Anno 1589” leather shorts pay tribute to the founding year of the world-famous Hofbräuhaus in Munich – crafted with style, tradition, and attention to detail. Made from premium, rustic leather, the front leg panels are adorned with ornamental embroidery in subtle green tones. The belt buckle and flap proudly feature Bavarian lions holding the HB logo, while the year 1589 is engraved on the ends of the decorative flap ("Leistl"). Real stag horn buttons at the leg hems, a traditional cut with hand-finished seams ("Säcklernaht"), and an integrated leather belt with a high-quality buckle complete this authentic piece. Whether for festivals, anniversaries, or your next visit to the Wiesn – these leather shorts are a true symbol of Bavarian heritage. Please Note: Leather is a natural material. Slight variations in color may occur compared to product images and are a hallmark of authenticity, not defects.Catalog No. 1000642

Even the smallest Oktoberfest fans are now making it big: the baby body in dirndl look is easy to fall in love with! The pink "dirndl" with a light blue apron is easy to put on and take off thanks to practical press studs. The soft fabric made of 100% cotton is comfortable on sensitive baby skin. Also an ideal souvenir for those who stayed at home in attractive gift packaging.  

In our new baby bodysuit with a leather pants look, even the little ones will look great! With the original Hofbräuhaus traditional costumes design printed on the front and the white and brown contrasting cuffs, the traditional costumes look is perfect even for the youngest Hofbräuhaus fans. Thanks to the practical press studs, the bodysuit is easy to put on and take off over the head. The soft 100% cotton fabric feels pleasant against the skin. The bodysuit comes packaged in an attractive gift box in Hofbräu blue.

This high-quality Hofbräu dirndl “Anni” combines classic elegance with modern accents, making it a real eye-catcher. The comfortable stretch bodice features a traditional neckline and a practical zipper with a decorative heart pendant - perfect for effortless dressing and undressing. In elegant dark blue, the bodice lends the dirndl a timeless beauty, while the subtle Hofbräu embroidery on the back adds a particularly elegant touch. The easy-care skirt makes it comfortable to wear, while the color-coordinated apron made of high-quality jacquard with a stylish buckle in antique silver accentuates your waist perfectly. This dirndl is the ideal choice for anyone who wants to look stylish and glamorous on any occasion!

If you like pink, you've come to the right place! This Hofbräu dirndl in bright, vibrant pink is a real eye-catcher. The traditional neckline is perfectly complemented by a decorative heart-shaped zipper, while the playful tone-on-tone embroidery on the bodice adds a delicate, detailed touch to the exciting look. Hop cones and ears of barley, which entwine the Hofbräu trademark, adorn the bodice and make the dirndl a unique highlight. The magnificent apron, decorated with lovely ornamental patterns in moss green and dusky pink, adds an extra touch of sophistication and elegance. This extraordinary design guarantees that you will attract everyone's attention at every festive occasion!

Our enchanting sage green Hofbräu dirndl “Theresa” seduces with a subtle sweetheart neckline and an elegant button placket that will make every woman's heart beat faster. The silver buttons, which are decorated with the iconic Hofbräu coat of arms, give the dirndl a classy and charming look. The pink piping on the bodice sets delicate accents and flatters the décolleté, while delicate Hofbräu embroidery discreetly adorns the back. The perfectly coordinated apron with delicate pink floral borders provides the finishing touch and rounds off the stylishly elegant overall look.  A dirndl that shines both in the festival tent and on a cozy evening in the Hofbräuhaus - the perfect companion for any occasion! 

Indispensable basic for ladies and men: This navy blue unisex sweater with hood and kangaroo pocket presents the Hofbräuhaus logo in neat white and impresses with its soft, warm and easy-care quality made of 80% cotton and 20% polyester. A classic that can be combined in many ways for many occasions!   Catalog No. 1000142

After we were able to inspire our little fans with Lederhosen T-shirts, there are now cute traditional shirts for girls in a loving dirndl design. From now on the whole family can be supplied with our great traditional shirts.  

Our kids t-shirt with traditional leather pants print is easy to fall in love with. Boys or girls, both can wear the funny T-shirt. Printing only on the front  

Our “Gitti” long-sleeved bouclé jacket in elegant gray with a finely textured fabric ensures cosy warmth even on cooler days. The deep round neckline and tailored fit give the jacket an elegant silhouette. The antique silver buttons with the embossed Hofbräu logo skillfully combine classic elements with modern chic. This jacket goes well with both dirndls and jeans - versatile and stylish! Please also refer to the size chart.

The Hofbräuhaus München men's Urhaferl are more than just shoes - they are a piece of Bavarian tradition and an expression of quality and craftsmanship. Inspired by classic Haferl shoes, they combine timeless design with modern comfort... Catalog No. 1000144

Here we have combined streetwear and traditional costumes with a wink. The V-neckline and ecru as the basic color give the shirt a particularly casual look. Fits with jeans and leather pants. Printing only on the front    

This long-sleeved cardigan in mottled light gray is just the thing for men who like it particularly warm and cosy. With practical pockets, a stand-up collar and elegant staghorn buttons with silver HB embossing, it is the perfect companion to leather trousers. The light brown edges on the collar, sleeves and button placket stylishly round off the modern Bavarian traditional look. Whether at the Oktoberfest or a cozy evening at the Hofbräuhaus, with this jacket you'll always be dressed in style. Please note: This jacket runs large—please order one size smaller than usual. Please also refer to the size chart.

Clearly shows what your heart beats for: This black T-Shirt made of 100% pure cotton features the embroidery of a traditional beer mug with fresh Hofbräu beer in small format on the chest. Not only does it show your good taste, but you can also order without saying a word when you visit the Hofbräuhaus: Simply point to the imprint and indicate the desired quantity with your fingers. Practical, isn't it?Material 100% cotton Available in sizes S-XXL 

Our comfortable Oktoberfest shirt with a round neckline in gray-melange has the coordinates of our Hofbräu festival tent on the Theresienwiese printed on it. So you can easily find your way to us in 2022 Catalog No. 1000521

Unobtrusively discreet and yet unmissable: The hinted diamond pattern of the Bavarian flag forms the basis for the original print on this T-shirt. The iconic vintage effect makes your new companion look as if you have already experienced many a Oktoberfest adventure in it. So it's no wonder that it will become a personal favorite the first time you wear it! Printed on the front only  Katalog Nr. 1000552  

The “Hopfen” T-shirt is the perfect choice for all Oktoberfest fans who want to combine a fresh design with Bavarian tradition. Made from pure cotton in green, it is comfortable to wear and offers long-lasting quality. The “Oktoberfest Munich” lettering in high-contrast red complements the HB logo framed by hops and creates a timeless shirt - without any kitsch, but with character.  Whether at the Oktoberfest, in the beer garden or as a souvenir - the “Hopfen” T-shirt brings Bavarian festival culture directly into your everyday life. Printed on the front only  Catalog No. 1000631

Celebrate Oktoberfest in style with our limited edition “Retro” T-shirt. The HB logo meets a modern and colorful design with rainbow stripes—a strong statement for diversity and joie de vivre. Made from pure cotton, it offers comfortable wear and durable quality. The shirt is available in versatile black, which provides a strong contrast to the eye-catching print.  Whether at the Theresienwiese, in the beer garden, or as a stylish souvenir—it's perfect for anyone who wants to combine tradition and modern values. Printed on the front only.

O'zapft is – bring on Oktoberfest 2025! This sporty college-style shirt focuses on the year. The classic HB logo is elegantly integrated into the numbers 2025 and flanked by Hofbräu München. A red “Oktoberfest” lettering in handwritten style breaks through the year and adds a lively accent. The navy-colored shirt with its large-scale design is an expressive companion for the festive year 2025 and can be worn well with lederhosen or jeans. Printing only on the front 

Trachten socks with the logo of the original Hofbräuhaus costume, made of the highest quality cotton with linen content. With a striking embroidered logo in dark brown on the cuffs.