The "Blue/White" bracelet from Hofbräuhaus München is a stylish accessory that perfectly combines Bavarian tradition and modern design. Made from high-quality, robust material in the classic colors blue and white, this bracelet is a real eye-catcher. A stainless steel charm with the iconic HB logo gives the bracelet an elegant touch. 

The ballpoint pen opener from Hofbräuhaus München is a practical and versatile accessory that combines functionality with traditional design. This blue ballpoint pen is not only a reliable writing instrument, but also serves as a bottle opener - ideal for on the go. With the engraved Hofbräuhaus logo and a carrying strap, it is perfect for Oktoberfest visits, the office or as a practical souvenir. Writing color: Blue 

The perfect accessory to enjoy your beer on the go.

As we all know, it's the little pleasures that make life so worth living:This button shows the famous angel Aloisius, who is sent back to earth on a divine mission in Ludwig Thoma´s story “A Munich Man in Heaven” and lands directly in the Hofbräuhaus, where he still sits today and orders one pint of Hofbräu after another. Show everyone that you too are open to earthly pleasures: order the iconic button, let the likeable grouch keep you company and enjoy your time on earth as much as you can!     Catalog No. 1000566

Aha, a Munich native:This black cap presents the legendary angel Aloisius alias servant Alois Hingerl from one of the most famous works of Bavarian folk literature on its colorful 3D patch. This iconic accessory pays homage to Bavarian culture and tradition and makes you a real insider. Whether you're visiting the Oktoberfest, taking a trip to Lake Starnberg or hiking in Munich's local mountains, this sporty cap is an indispensable companion for all leisure activities! Catalog No. 1000561  

Happy endings without end: with this coaster set you can relive “A Munich man in heaven” - the famous story by Ludwig Thoma - over and over again. Alois Hingerl, a servant at Munich Central Station, is struck by overwork and goes to heaven, where he is supposed to sing “Hosanna” day in, day out as the angel Aloisius. However, as he misses his beer, the angel becomes a grump and is finally sent back to earth with a divine mission - where he stops off at the Hofbräuhaus, orders one pint of Hofbräu after another and still sits there today. Cheers to conviviality!    Catalog No. 1000565

A dirndl like the Oktoberfest: wild, groovy and colorful, a little bit of everything. The checkered taffeta apron and the red cotton top with white dots with their intense colors form an impressive contrast to the patterned skirt in subtle cotton denim. The implied sleeves and charming peplum emphasize the feminine fit. The cap sleeves can also be easily concealed away, then the dirndl can be worn with a blouse. The HB brand is discreetly represented on the sparkling rhinestone logo on the apron band and the silver embossed buttons. This model were sewn in small quantities. With it, woman makes an excellent figure not only at the Oktoberfest. Tip: the same fabric was used for the skirt as for the back of our vest Aloisius. So you have a great appearance in partner look.

A dirndl as strong as the Hofbräu Maibock. Intense contrasts transform the combination of red and blue into an impressive eye-catcher. The lovely look of the strong red cotton skirt with white dots and the shiny blue apron with strong red apron ribbon give the style a strong appearance. The denim-look top brings the right amount of modernity to the traditional look with peplum and cap sleeves. The pleasant wearing comfort and the feminine fit are also convincing. The trademark HB on the apron band in rhinestone look and on the embossed silver buttons stand for tradition since 1589, which we want to make wearable with our traditional costume. This Dirndl is sewn in small quantities. So grab quickly, because with this dirndl you are a good figure for many occasions! By the way, our buttons are made in a small handicraft business in Austria and are of course nickel-free.

The HB "Herzerl" necklace from the Hofbräuhaus Munich combines Bavarian charm with high-quality craftsmanship. The lovingly embroidered leather heart pendant makes this necklace a unique accessory and a perfect gift for fans of Bavarian culture.Crafted from a durable polyester cord and featuring a pendant made of 100% leather, the necklace impresses with its blend of traditional design and modern quality. Soft satin ribbons ensure a comfortable fit and complete the look with stylish elegance.

The original Hofbräuhaus costume for tradition-conscious women of all ages: This black taffeta dirndl is equipped with high-quality silver hooks, decorative chain lacing and an ankle-length apron made of taffeta. The blouse is included as a perfect complement to the look. The dirndl has a recognizable high quality and a subtle Hofbräuhaus traditional costume embroidery on the back. Simply smart. Scope of delivery: dirndl + blouse  

The HB felt pins from Hofbräuhaus München are charming accessories that present Bavarian tradition in three vibrant colors - red, blue and yellow. The pins are designed in the shape of a beer mug and decorated with lovely details such as floral motifs and the iconic HB logo. These felt pins are perfect for adding a festive Oktoberfest touch to your outfit or giving as a souvenir. Whether on your traditional costume, bag or jacket - the HB felt pins are a real eye-catcher and an expression of your love for Bavarian culture.     Catalog No. 1000603

It couldn't be cooler! With our “Lederhose” beer cooler, even beer bottles can wear traditional costume. The handy and practical beer cooler for single bottles keeps your drink cold and your hands warm and dry at the same time thanks to the highly insulating neoprene. An eye-catcher at any party, barbecue evening or when camping. Material: Neoprene  

This black hoody made from 100% natural cotton is not only heavenly soft, but also wonderfully warm. But the best part is the iconic print: “A Munich man in heaven” is probably the most famous hero of Bavarian folk literature - and also the oldest regular at the Hofbräuhaus: the angel Aloisius has been sitting here since 1911 and ordering one beer after the other. This makes the hoody the perfect companion for enjoying the joys of paradise on earth!  Color: black with print on the front and HB patch on the sleeve  available in sizes S - XXL  Material: 100 % cotton  

The key to happiness: “A Munich man in heaven”, Ludwig Thomas' famous story from 1911, proves that earthly pleasures can sometimes be even more beautiful than heavenly joys. So this Aloisius key ring will always remind you to enjoy your days to the full. Whether for a beer in the Hofbräuhaus or other moments of pleasure: Bavaria's probably most popular angel will be a faithful companion and take good care of your keys!    Catalog No. 1000564

White and silver is probably the best way to show your true love as a female Hofbräuhaus fan. We have added the figure-hugging women's longsleeve to our range because we know that it is far too beautiful to wear "underneath". Classy and casual at the same time, it is sure to be your favorite shirt.  

You like it colorful? We do too! Hofbräuhaus Munich in Bavarian lion design made of 100% cotton is not only a must for every true Bavarian! Catalog No. 1000033

Summer you can come!The Hofbräuhaus logo in classic navy on the bright white men's T-shirt looks as fresh as the sunshine. It goes just as fantastically with sweatpants as it does with your favorite jeans and conveys an irresistibly casual look. With this t-shirt we have designed a real classic for you and your style.  

Our mini soccer ball is a great gift for families and all Hofbräuhaus fans who love playing soccer. With a diameter of 14 cm, it’s lightweight and easy to carry. Whether you want to use it as a decoration for your home or improve your soccer skills in a small space, this mini ball is versatile and will delight young and old alike. The polyurethane ball can be inflated to the desired size using an air pump (pump not included).  Catalog No. 1000579

Small but mighty!!! This miniature metal pin is dedicated to one of the greatest heroes of Bavarian folk literature: Alois Hingerl became famous as “A Munich man in heaven” and is considered the oldest regular at the Hofbräuhaus. Whether you believe, as in Ludwig Thoma's story, that the Bavarian government has so far waited in vain for divine inspiration - or simply enjoy the good Hofbräu beer: With this little angel Aloisius pin, you present yourself as a true HB insider. Order, pin and rejoice!    Catalog No. 1000567

The scarf with large-format Hofbräuhaus München lettering also visually shows your sympathy for the famous pub on Platzl and the Bavarian capital. Dimensions: approx. 20 cm x 150 cm 

The Hofbräu summer highlight: our high-quality swimming trunks in stylish blue with optimum wearing comfort and a very special feature: a motif change when wet. As soon as the swimming trunks get wet, small HB logos appear as a pattern. Our swimming shorts combine functionality with a fun, visual effect - perfect for the beach, pool or lake. Motif change when wet    Catalog No. 1000581  

A touch of Oktoberfest nostalgia: The Hofbräu Oktoberfest “Festzelt” T-shirt comes in a fresh shade of green and features a large front print designed in the style of a historic event poster. The focal point is the Hofbräu festival tent, surrounded by classic Oktoberfest motifs such as a Ferris wheel, a roller coaster, pretzels, a beer stein with the HB logo, and blue-and-white diamonds. The words “Oktoberfest” and “München” round out the colorful design. The T-shirt is made of 100% cotton and is comfortable to wear—whether you’re visiting the Wiesn, hanging out in a beer garden, or just going about your daily life. A casual staple for anyone who loves Hofbräu München and Oktoberfest. Limited edition!  Printing only on the front 

A casual piece of Munich for every day: The Hofbräu Oktoberfest T-shirt combines the joy of Oktoberfest with the Bavarian way of life. The large front print with a vintage look features the classic HB logo with a crown and the lettering “Oktoberfest München.” The shirt is made of 100% cotton and is comfortable to wear.  Whether for everyday wear, at a beer garden, or while visiting the Wiesn—this Hofbräu T-shirt is a laid-back companion for anyone who loves to carry a piece of Munich and Oktoberfest with them.  Limited edition!  Print on the front only 

Celebrate Oktoberfest in style with our limited edition “Retro” T-shirt. The HB logo meets a modern and colorful design with rainbow stripes—a strong statement for diversity and joie de vivre. Made from pure cotton, it offers comfortable wear and durable quality. The shirt is available in versatile black, which provides a strong contrast to the eye-catching print.  Whether at the Theresienwiese, in the beer garden, or as a stylish souvenir—it's perfect for anyone who wants to combine tradition and modern values. Printed on the front only.