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Our bestsellers

Hofbräuhaus Münchenbecher 0,3 L
Glass Mug "Münchenbecher", 0.3 liter

The ideal glass for everyday use at home. The noble gold rim makes this glass special and an eye-catcher on every table. Whether beer, water or soft drinks, with its filling volume of 0.3L everything can be served well.  Catalog No. 1000281

Regular price: €8.95
Daytonbecher mit Goldrand und HB-Löwenlogo, gefüllt
Glass Mug Dayton Mug "Bayern", 0.5 liter

A strong glass for a strong beer: Stylishly refined with Bavarian diamonds, lions and gold rims, the glass is a noble eye-catcher. Whether beer, water or soft drinks, everything can be served well with its filling volume of 0.5 liter.  

Regular price: €9.95
HB Weißbierglas 0,3 Liter mit Gravur, gefüllt mit Bier und Schaumkrone, Hofbräuhaus München Logo auf der Vorderseite
Wheat Beer Glass Mug "Elegante", 0.3 liter, with engraving

Simple and tasteful: the wheat beer glass from the Hofbräuhaus with personal engraving! The cylindrical shape of the glass is not only aesthetic, it also adds to the enjoyment of the beer. No matter which wheat beer you prefer - in this slender glass, the carbonic acid pearls can rise for a long time and the wheat beer stays fresh and sparkling. In cooperation with the Wiesensteiger Glaswerkstätte, we engrave your personal wheat beer glass with the name of your choice. The engraving of a maximum of 15 characters is placed on the front below the HB logo. An ideal gift for all wheat beer fans! With coloured contents, the engraving shines in elegant matt white. To achieve this effect, a fine-optical diamond hand tool, manual skill and a lot of dexterity are required. Your personal wheat glass is individually made by the engraver and is unique. Therefore, this item is excluded from exchange. Delivery time 14 days after order. For the small thirst; the wheat glass with name engraving is also available in the 0.5 L size: HB Glas Mug 0,5 L with Engraving

Regular price: €22.95
Hofbräuhaus-Steinkrug mit Schaumkrone und farbigem bayerischem Wappen, zwei Löwen und HB-Logo, freigestellt auf weißem Hintergrund-500ml
Stein "Löwendekor" without lid, 0.5 liter

Half a cup, or better: “a Hoibe”, is what you order from us at home in Munich. And when it is served in this stein, then there is also real Hofbräu in the stein. If one measure is too much or if you just have lunch, the half-liter ceramic stein is sure to fit well. With a decorative, original Bavarian lion decor, this stein is probably one of the most beautiful and hearty ways to enjoy a real Hofbräu beer. Traditional lion decor, high quality ceramics. "We recommend washing the stein by hand to ensure the quality of the decoration."   Catalog No. 1000060 

Regular price: €29.95
Hofbräuhaus Steinkrug mit blauem HB-Logo, Schriftzug ‚München seit 1589‘ und Schaumkrone als Detail
Stein "Saga 1589", 0.5 liter

Tradition and high quality, this is what the Hofbräuhaus has stood for since it was founded in 1589. Our "Saga 1589" stein also combines both and invites you to enjoy a beer.   Catalog No.1000228

Regular price: €19.95
Germaniabecher mit Logo Schutzmarke HB, gefüllt
Glass Mug Germania Mug "Schutzmarke", 0.5 liter

Nostalgic beer enjoyment: The Germania is a traditional beer mug shape. Despite its simple design, the internal appearance gives it a lot of value and the beers poured into it a perfect appearance. The trademark shown was registered in 1879 as the first Hofbräu trademark, thus making Hofbräu history.

Regular price: €7.95
Runder Bierglasdeckel aus Holz mit Hofbräuhaus München Gravur: Krone über den Buchstaben HB, flankiert von zwei Löwen
Beer Glass Lid "Löwe"

Protect your beer! The practical lid sits firmly on every 0.5 liter jug and keeps uninvited fellow drinkers, leaves, etc. away.  

Regular price: €6.95
Metallischer Pin in Form eines Reliefkrug mit Zinnspitzdeckel, mit emaillierter Oberfläche, verziert mit gelben Hopfen, grünen Blättern und blauem Hintergrund. Mittig das „HB“-Logo mit Krone und der Schriftzug „Hofbräuhaus München“ am Krugboden.
Pin "Relief Stein"

Celebrate Bavarian culture with our exquisite Hofbräuhaus relief pin. The relief design gives the pin a unique texture and depth, while it can be worn with pride on clothing, bags or accessories. Perfect for collectors and lovers of Bavarian tradition, this relief pin is an elegant statement piece that will add a touch of Bavarian flair to any outfit. As we all know, it's the little details that make the great beer connoisseur of the world stand out.Catalog No. 1000576

Regular price: €7.95
Weißbierglas Elegante 0,5 L
Wheat Beer Glass Mug "Elegante", 0.5 liter

Simple and tasteful: the wheat beer glass from the Hofbräuhaus with the traditional logo. No matter which wheat beer you prefer - in this slim glass the carbon dioxide pearls can rise for a long time and the wheat beer remains fresh and tangy.  Catalog No. 1000063

Regular price: €11.95
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Personalised items

Personalisierter Steinkrug mit Salzglasur, 0,5 Liter, ohne Zinndeckel und Hofbräuhaus München Logo.
Stein "Salzglasur" without tin lid, 0.5 liter, with engraving

Your personal stein, 0.5 liter, with custom engraving! Our salt-glazed stein made of high-quality ceramics are a symbol of Bavarian drinking culture and are still made today using traditional craftsmanship. In many work steps, the beer mugs are turned by hand, kneaded, hand painted, salt glazed and fired in the oven. True connoisseurs swear by the advantages of this "Keferloher": the structured salt glaze surface keeps the carbon dioxide pearls so that the beer stays fresh and full in taste for longer. The stoneware also has an insulating effect, so your beer is at a pleasant temperature even on warm summer days. Personal engraving: Artisans engrave the desired text on the stein with a lot of feeling. The text is engraved to the right of the logo. Your text should have a length of max. Have 36 letters. Your personal stein is made individually by the artisan and is unique. Therefore, these steins cannot be exchanged. Delivery time 14 days after order.  

Regular price: €44.95
Isarseidel 1 Liter gefüllt mit Gravur
Glass Mug "Isarseidel", 1 liter, with engraving

The original from the Hofbräuhaus and the Oktoberfest: the 1 liter beer mug made of glass. Beer and shandy taste particularly good from it. In cooperation with Wiesensteiger glass workshop, your personal glass will be individually engraved. Engraving gives a glass that very special something. With colored contents, the name shines in elegant matte white. In order to achieve this effect, a fine-optical diamond hand tool is required, as well as manual dexterity and a steady hand. Your personal glass is individually made by the engraver and is unique. Therefore, these items are excluded from exchange. Delivery time 14 days after order. You are a fan of wheat beer? Then we also have the right wheat beer glass with name engraving for you: Wheat beer glass mug "Elegante" with engraving 0.3 liter Wheat beer glass mug "Elegante" with engraving 0.5.liter   Catalog No. 1000514

Regular price: €24.95
Weißbierglas 0,5 L mit Gravur
Wheat Beer Glass Mug "Elegante", 0.5 liter, with engraving

Simple and tasteful: the wheat beer glass from the Hofbräuhaus with personal engraving! The cylindrical shape of the glass is not only aesthetic, it also adds to the enjoyment of the beer. No matter which wheat beer you prefer - in this slender glass, the carbonic acid pearls can rise for a long time and the wheat beer stays fresh and sparkling. In cooperation with the Wiesensteiger Glaswerkstätte, we engrave your personal wheat beer glass with the name of your choice. The engraving of a maximum of 15 characters is placed on the front below the HB logo. An ideal gift for all wheat beer fans! With coloured contents, the engraving shines in elegant matt white. To achieve this effect, a fine-optical diamond hand tool, manual skill and a lot of dexterity are required. Your personal wheat glass is individually made by the engraver and is unique. Therefore, this item is excluded from exchange. Delivery time 14 days after order. For the small thirst; the wheat glass with name engraving is also available in the 0.3 L size: HB Glas Mug 0,3 L with Engraving  

Regular price: €24.95
„Traditioneller Salzkrug aus Zinn mit Deckel. Auf der Vorderseite befindet sich das blaue ‚HB‘-Logo mit stilisierter Krone, das auf das Hofbräuhaus München hinweist. Der Krug hat eine klassische Form mit Henkel und einem Klappdeckel aus Zinn.“
Stein "Salzglasur" with tin lid, 1 liter, with engraving

Your personal stein with tin lid 1 l with custom engraving! Our salt-glazed stein made of high-quality ceramics are a symbol of Bavarian drinking culture and are still made today using traditional craftsmanship. In many work steps, the steins are turned by hand, kneaded, hand painted, salt glazed and fired in the oven. True connoisseurs swear by the advantages of this "Keferloher": the structured salt glaze surface keeps the carbon dioxide pearls so that the beer stays fresh and full in taste for longer. The stoneware also has an insulating effect, so your beer is at a pleasant temperature even on warm summer days. Personal engraving: Artisans engrave the desired text on the jug with a lot of feeling. The text is engraved to the right of the logo. Your text should have a length of max. Have 36 letters. Your personal stein is made individually by the artisan and is unique. Therefore, these steins cannot be exchanged. Delivery time 14 days after order.    Catalog No. 2000012    

Regular price: €84.95
Steinkrug mit Salzglasur, 0,5 Liter, mit Zinndeckel und Hofbräuhaus München Logo.
Stein "Salzglasur" with tin lid, 0.5 liter, with engraving

Your personal stein with tin lid 0.5 l with custom engraving! Our salt-glazed steins made of high-quality ceramics are a symbol of Bavarian drinking culture and are still made today using traditional craftsmanship. In many work steps, the steins are turned by hand, kneaded, hand painted, salt glazed and fired in the oven. True connoisseurs swear by the advantages of this "Keferloher": the structured salt glaze surface keeps the carbon dioxide pearls so that the beer stays fresh and full in taste for longer. The stoneware also has an insulating effect, so your beer is at a pleasant temperature even on warm summer days. Personal engraving: Artisans engrave the desired text on the stein with a lot of feeling. The text is engraved to the right of the logo. Your text should have a length of max. Have 36 letters. Your personal stein is made individually by the artisan and is unique. Therefore, these steins cannot be exchanged. Delivery time 14 days after order.  

Regular price: €74.95
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New

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Dunkelblaues T-Shirt mit großem Aufdruck: 'Hofbräu München Oktoberfest 2025' und HB-Logo
T-Shirt Oktoberfest "Wiesn 2025"

O'zapft is – bring on Oktoberfest 2025! This sporty college-style shirt focuses on the year. The classic HB logo is elegantly integrated into the numbers 2025 and flanked by Hofbräu München. A red “Oktoberfest” lettering in handwritten style breaks through the year and adds a lively accent. The navy-colored shirt with its large-scale design is an expressive companion for the festive year 2025 and can be worn well with lederhosen or jeans. Printing only on the front 

Sale price: €9.95 Regular price: €29.95 (66.78% saved) previously €12.95
Discount
Schwarzes T-Shirt mit buntem Retro-Aufdruck 'HB Oktoberfest München' und stilisierter Krone
T-Shirt Oktoberfest "Retro"

Celebrate Oktoberfest in style with our limited edition “Retro” T-shirt. The HB logo meets a modern and colorful design with rainbow stripes—a strong statement for diversity and joie de vivre. Made from pure cotton, it offers comfortable wear and durable quality. The shirt is available in versatile black, which provides a strong contrast to the eye-catching print.  Whether at the Theresienwiese, in the beer garden, or as a stylish souvenir—it's perfect for anyone who wants to combine tradition and modern values. Printed on the front only.

Sale price: €14.95 Regular price: €29.95 (50.08% saved)
Grünes T-Shirt mit Aufdruck 'HB Oktoberfest Hofbräu München' und Hopfenornament.
T-Shirt Oktoberfest "Hopfen"

The “Hopfen” T-shirt is the perfect choice for all Oktoberfest fans who want to combine a fresh design with Bavarian tradition. Made from pure cotton in green, it is comfortable to wear and offers long-lasting quality. The “Oktoberfest Munich” lettering in high-contrast red complements the HB logo framed by hops and creates a timeless shirt - without any kitsch, but with character.  Whether at the Oktoberfest, in the beer garden or as a souvenir - the “Hopfen” T-shirt brings Bavarian festival culture directly into your everyday life. Printed on the front only  Catalog No. 1000631

Regular price: €29.95
NEW
Dunkelgraue, taillierte Strickjacke mit Rundhalsausschnitt und dekorativen silberfarbenen Knöpfen in Trachtenstil.
Ladies bouclé jacket Gitti

Our “Gitti” long-sleeved bouclé jacket in elegant gray with a finely textured fabric ensures cosy warmth even on cooler days. The deep round neckline and tailored fit give the jacket an elegant silhouette. The antique silver buttons with the embossed Hofbräu logo skillfully combine classic elements with modern chic. This jacket goes well with both dirndls and jeans - versatile and stylish! Please also refer to the size chart.

Regular price: From €159.95
NEW
Traditionelles Dirndlkleid mit dunkelblauem Mieder, goldenem HB-Logo auf schwarzem Einsatz und einer blau-grünen, floral gemusterten Schürze.
Dirndl Anni

This high-quality Hofbräu dirndl “Anni” combines classic elegance with modern accents, making it a real eye-catcher. The comfortable stretch bodice features a traditional neckline and a practical zipper with a decorative heart pendant - perfect for effortless dressing and undressing. In elegant dark blue, the bodice lends the dirndl a timeless beauty, while the subtle Hofbräu embroidery on the back adds a particularly elegant touch. The easy-care skirt makes it comfortable to wear, while the color-coordinated apron made of high-quality jacquard with a stylish buckle in antique silver accentuates your waist perfectly. This dirndl is the ideal choice for anyone who wants to look stylish and glamorous on any occasion!

Regular price: €339.95
NEW
Traditionelles Dirndl in Salbeigrün mit silbernen Knöpfen, zart gemusterter Schürze und breitem Schleifenband in Pink an der Taille gebunden.
Dirndl Theresa

Our enchanting sage green Hofbräu dirndl “Theresa” seduces with a subtle sweetheart neckline and an elegant button placket that will make every woman's heart beat faster. The silver buttons, which are decorated with the iconic Hofbräu coat of arms, give the dirndl a classy and charming look. The pink piping on the bodice sets delicate accents and flatters the décolleté, while delicate Hofbräu embroidery discreetly adorns the back. The perfectly coordinated apron with delicate pink floral borders provides the finishing touch and rounds off the stylishly elegant overall look.  A dirndl that shines both in the festival tent and on a cozy evening in the Hofbräuhaus - the perfect companion for any occasion! 

Regular price: €339.95
IYOUR HB BEER MUG WITH PERSONAL ENGRAVING!

Want to treat yourself or looking for a special gift? Give our handmade beer mug with your personal engraving as a gift.

Our frosted mugs are made using traditional craftsmanship: hand-turned, hand-painted, and with a handle. Artisans then engrave your desired text freehand on the mug with great care.

It's guaranteed to make every beer lover's heart beat faster!
Welcome to the official fan shop of Hofbräuhaus Munich, the most famous tavern in the world!


Duke Wilhelm V founded the Hofbräuhaus over 400 years ago in 1589. Since then, the brewery and tavern have made (beer) history. People from all over the world are drawn to the Hofbräuhaus am Platzl in the heart of Munich to experience Bavarian tavern culture with its cosiness, hospitality and, of course, good food and excellent beer.

Bring a piece of Hofbräuhaus tradition and its joie de vivre home for yourself and your loved ones. We also look forward to your personal visit to our store in the Hofbräuhaus. Enjoy browsing and feel free to contact our customer service if you have any questions.

Viel Spaß beim Stöbern und sprechen Sie bei Fragen gerne unseren Kundenservice an.

Your team at the Hofbräuhaus Fan Shop

O'Trachtelt is!


The Hofbräuhaus traditional costume collection combines tradition with modern lifestyle to create its own unique fashion style. Whether for a visit to the beer garden, a lake festival, or the next traditional costume ball, our traditional costumes can be worn on many occasions.


The Hofbräuhaus lederhosen are embellished with rustic brewing motif embroidery based on traditional designs, and our exclusive dirndl collection was designed in collaboration with Munich-based traditional costume designer Katharina Lakas.


Small but exquisite, and made for everyone who values high-quality, stylish traditional costumes.