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Unsere Bestseller

Glass Mug "Münchenbecher" 0,3 L
The ideal glass for everyday use at home. The noble gold rim makes this glass special and an eye-catcher on every table. Whether beer, water or soft drinks, with its filling volume of 0.3L everything can be served well.  

€6.95*
Dayton Mug "Bayern" 0,5 L
A strong glass for a strong beer: Stylishly refined with Bavarian diamonds, lions and gold rims, the glass is a noble eye-catcher. Whether beer, water or soft drinks, everything can be served well with its filling volume of 0.5 l.  

€9.95*
HB Glas Mug Elegante with engraving 0,3 L
Simple and tasteful: the wheat beer glass from the Hofbräuhaus with personal engraving! The cylindrical shape of the glass is not only aesthetic, it also adds to the enjoyment of the beer. No matter which wheat beer you prefer - in this slender glass, the carbonic acid pearls can rise for a long time and the wheat beer stays fresh and sparkling. In cooperation with the Wiesensteiger Glaswerkstätte, we engrave your personal wheat beer glass with the name of your choice. The engraving of a maximum of 15 characters is placed on the front below the HB logo. An ideal gift for all wheat beer fans! With coloured contents, the engraving shines in elegant matt white. To achieve this effect, a fine-optical diamond hand tool, manual skill and a lot of dexterity are required. Your personal wheat glass is individually made by the engraver and is unique. Therefore, this item is excluded from exchange. Delivery time 14 days after order. For the small thirst; the wheat glass with name engraving is also available in the 0.5 L size: HB Glas Mug 0,5 L with Engraving

€22.95*
Geschenkpaket Weißbier
Mit diesem Geschenkpaket steht dem maximalen Weißbier Erlebnis nichts mehr im Weg! In diesem Paket bieten wir Ihnen zum einen unsere „Münchner Weisse“, ein besonders spritziges und erfrischendes Bier, welches geschmacklich durch Bananen- und Zitrusaromen, einem leichten würzigen Geschmack von Nelken und Koriander überzeugt. Als Pendant hierzu liegt das Hofbräu „Schwarze-Weisse“ im Geschenkpaket bei, ein dunkles Weißbier mit einer tiefen, kastanienbraunen Farbe und einem reichhaltigen, malzigen Geschmack. Es hat Aromen von Karamell, Schokolade und geröstetem Malz sowie einen Hauch von Kaffee und Bitterschokolade. Um den vollständigen Geschmack unserer Biere zu entfalten, darf natürlich nicht unser 0,5L Weißbierglas Elegante fehlen, von denen wir passend zu unseren beiden Biersorten, zwei dazu legen. Ergänzt wird das Geschenkpaket durch Bierdeckel und einer Hofbräuhaus Postkarte mit persönlichem Gruß. Damit Sie das Bier sofort genießen können, liegt auch ein Flaschenöffner bei. Inhalt:2 x Weißbierglas Elegante 0,5 L1 x Hofbräu Schwarze Weisse 0,5 L1 x Hofbräu Münchner Weisse 0,5 L10 x Bierdeckel, Hartpappe1 x Hofbräuhaus Postkarte mit persönlichem Gruß1 x Metallflaschenöffner

€19.95*
gift box "Spezl"
It's the little joys that make life so beautiful. This of course includes enjoying a good beer with a good friend. In this gift package you will find everything you need for this little break: two bottles of 0.5 l of our tasty Hofbräuhaus Hell, a light full beer, as it is in the book. Mildly brewed according to the Bavarian Purity Law of 1516 and with a pleasant alcohol content of 5.1% vol. You will taste a balanced ratio between malt sweetness and hop bitterness. The beer glass and beer mat show our trademark, Munich's first beer brand from 1879. To ensure that the bottles do not remain unopened, the package includes an elegant bottle opener in the practical business card format. Who would you like to share this gift box with?   Content: 2 x Germania "Trademark" cups, 0.5 l, glass 2 x 0.5 l bottle Hofbräuhaus Hell, glass 1 x "Trademark" bottle opener, metal 10 x "Trademark" beer mats, cardboard

€19.95*

Unsere Winterartikel

Longsleeve women "Löwin"
Bitte Größe wählen: S | Farbe: Weiß
White and silver is probably the best way to show your true love as a female Hofbräuhaus fan. We have added the figure-hugging women's longsleeve to our range because we know that it is far too beautiful to wear "underneath". Classy and casual at the same time, it is sure to be your favorite shirt.  

€34.95*
Longsleeve Men "Klassisch"
A new addition to our collection and already a classic: Our brandnew longsleeve in navy with the white Hofbräu logo.   With our longsleeve made out of 100% cotton you are prepared for evey fresher occasion.    

€34.95*
hooded sweater men "Löwe"
In traditional lion design, fresh light gray and noble silver, this hooded sweater is our new classic ... and insider tip. Here, the tradition of the Hofbräuhaus meets high-quality workmanship and lively design. Casual and warming, the sweater will be hard to imagine your style without. Look forward to when the (Bavarian) sun flashes the logo.

€44.90*
Hooded jacket women "1589"
The 1589 hooded sweater for women comes in a stylish gray with high-quality embroidery in hot pink. Whether at the Oktoberfest (on fresh evenings) or before work on the running track, it will be an indispensable companion for you - in a distinctive, freshly drafted Hofbräuhaus design and lively applications. Take good care of him, your friends are sure to be jealous, because the hooded sweater is brand new in our range.  

€79.95*
Softshell jacket men "Tracht"
  Whether at the Oktoberfest or on the ski slopes, our new softshell jacket in traditional costume will bring you warm and attention-grabbing through the cold season. The jackets are in traditional brown and beige, the lining and the piping in fir green. The attached buttons in horn look hide the practical zipper and give the jackets their typical Bavarian costume look. There are spacious pockets on both sides that are easy to open and close with Velcro. The left sleeve is adorned with a leather-look Hofbräuhaus patch. The jacket not only keeps you warm in the cold thanks to its fleece lining, but is also suitable for sporty hiking trips thanks to its breathable material.  

€99.00*
Hoodie Men "Löwe"
Cool classic: the wonderfully comfortable hooded sweater with our lion print is a practical and easy-care companion in everyday life. We can hardly imagine it without him - and you?  

€59.95*
Hoodie Men "Klassisch"
Indispensable basic for women and men: This navy blue unisex sweater with hood and kangaroo pocket presents the Hofbräuhaus logo in neat white and impresses with its soft, warm and easy-care quality made of 80% cotton and 20% polyester. A classic that can be combined in many ways for many occasions!  

€59.95*
Knitted Hat "Pur"
Striking in every way: This high-quality knitted hat offers optimal protection against cold ears and also looks really cool. While the timeless navy blue goes with almost every outfit, the embroidered, silver-colored HB logo sets tasteful accents. This accessory made of 50% cotton and 50% acrylic is the ideal companion for all Hofbräuhaus fans!  

€16.95*
Strickbeanie
Die schwarze Strickbeanie mit dem „Prost Y’all“ Embroidery hält die Ohren warm und sieht dabei noch richtig cool aus.   Katalog Nr. 1000224

€20.00*
Knitted Jumper "Tracht"
Our high-quality knitted pullover with hood in beautiful melange goods is traditional but modern. The sweater has a nice, firm look and retains its shape even after washing. The subtle HB branding on the leather patch on the sleeve and the elbow patches in a velor leather look set interesting accents. Buttons in the stag horn look give it the typical traditional look. The color of the sweater is a little lighter than on the picture  

Variants from €59.90*
€59.95*
Knitted Jacket "Tracht"
Our "Tracht" cardigan with a hood is an absolute eye-catcher at the Oktoberfest or in the cool season. Buttons in deer horn look, elbow patches in suede look and the green contrasts to the malan brown give it the typical traditional costume look. The branding can be found discreetly on the sleeve patch.  

Variants from €99.90*
€99.95*
Knitted Hat "Fanny"
Strong as a bear: With or without a bow, our knitted hats "Fanny" and "Franzl" in bear design are not only optimal protection on cold days, but also a pleasant eye-catcher. Young or old, everyone can wear them!  

€24.95*
IHR HB-BIERKRUG MIT PERSÖNLICHER GRAVUR!

Sie wollen sich selbst mal wieder eine Freude machen oder sind auf der Suche nach einem besonderen Geschenk? Verschenken Sie unseren handgefertigten Bierkrug mit Iherer persönlichen Wunschgravur.

Unsere sanzglasierten Krüge werden in alter Handwerkstraditon hergestellt: handgedreht, gehenkelt und handbemalt. Kunsthandwerker gravieren dann Ihren Wunschtext mit viel Gefühl freihand auf den Krug. Somit sind jeder Krug ein Unikat.

Das lässt garantiert das Herz jedes Bierliebhabers höher schlagen!
Willkommen im offiziellen Fanshop des Hofbräuhauses München, dem berühmtesten Wirtshaus der Welt!


Vor über 400 Jahren geründetet Herzog Wilhelm der V. im Jahre 1589 das Hofbräuhaus. Seitdem haben Brauerei und Schankstätte (Bier)Geschichte geschrieben. Menschen aus aller Welt werden vom Hofbräuhaus am Platzl im Herzen von München angezogen, um bayerische Wirtshauskultur mit ihrer Gemütlichkeit, Gastfreundschaft und natürlich gutem Essen und hervorrangendem Bier zu erleben.

Holen Sie sich hier ein Stück des Hofbräuhaus Tradition und seiner Lebensfreude für sich und Ihre Liebsten nach Hause. Wir freuen uns auch über Ihren persönlichen Besuch in unserem Laden im Hofbräuhaus.

Viel Spaß beim Stöbern und sprechen Sie bei Fragen gerne unseren Kundenservice an.

Ihr Team vom Hofbräuhaus Fanshop

O'Trachtelt is!


Die Hofbräuhaus Trachten Kollektion kombiniert Tradition mit moderenem Lifestyle zu einem eigenen Modestil. Ob für den Biergarten Besuch, das Seefest oder den nächsten Trachenball, unsere Tracht kann zu vielen Anlässen getragen werden.


Das Hofbräuhaus Lederhosen sind mit urigen Braumotiv-Stickereien nach traditionellen Vorlagen veredelt und unsere exklusiven Dirndl-Kollektion wurde in Zusammenarbeit mit der Münchner Trachendesignerin Katharina Lakas entworfen.


Klein, aber fein und für alle gemacht, die Wert auf hochwertige und stilvolle Trachten legen.