Hofbräuhaus Shop

geöffnetes Laptop auf einem Schreibtisch, auf dem Bildschirm ist der Online-Katalog zu sehen vom HB-Shop

Drei original Hofbräuhaus-Bierkrüge aus Steingut mit blauer Verzierung auf Holztisch vor blauem Hintergrund, einer liegend mit geprägtem Boden.

Sammlung verschiedener Hofbräuhaus-Bierkrüge in traditionellem Design, mit und ohne Zinndeckel, auf Holztisch vor hellem Hintergrund.

Person mit Hofbräuhaus-Cap blickt auf Containergelände und hält eine Flasche Hofbräu-Bier, sonniger Himmel im Hintergrund.

Our bestsellers

Glass Mug "Münchenbecher", 0.3 liter

The ideal glass for everyday use at home. The noble gold rim makes this glass special and an eye-catcher on every table. Whether beer, water or soft drinks, with its filling volume of 0.3L everything can be served well. Catalog No. 1000281

€8.95*

Details

Daytonbecher mit Goldrand und HB-Löwenlogo, gefüllt

Glass Mug Dayton Mug "Bayern", 0.5 liter

A strong glass for a strong beer: Stylishly refined with Bavarian diamonds, lions and gold rims, the glass is a noble eye-catcher. Whether beer, water or soft drinks, everything can be served well with its filling volume of 0.5 liter.

€9.95*

Details

Wheat Beer Glass Mug "Elegante", 0.3 liter, with engraving

Simple and tasteful: the wheat beer glass from the Hofbräuhaus with personal engraving! The cylindrical shape of the glass is not only aesthetic, it also adds to the enjoyment of the beer. No matter which wheat beer you prefer - in this slender glass, the carbonic acid pearls can rise for a long time and the wheat beer stays fresh and sparkling. In cooperation with the Wiesensteiger Glaswerkstätte, we engrave your personal wheat beer glass with the name of your choice. The engraving of a maximum of 15 characters is placed on the front below the HB logo. An ideal gift for all wheat beer fans! With coloured contents, the engraving shines in elegant matt white. To achieve this effect, a fine-optical diamond hand tool, manual skill and a lot of dexterity are required. Your personal wheat glass is individually made by the engraver and is unique. Therefore, this item is excluded from exchange. Delivery time 14 days after order. For the small thirst; the wheat glass with name engraving is also available in the 0.5 L size: HB Glas Mug 0,5 L with Engraving

€22.95*

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GEschenkbox in blau mit 2 Weissbiergläsern Elegante 0,5 l und 2 Flaschen Weissbier, Bierdeckeln und Flaschenöffner

Gift box wheat beer

With this gift package, nothing stands in the way of the maximum wheat beer experience! In this package we offer you our “Münchner Weisse”, a particularly tangy and refreshing beer with a convincing taste of banana and citrus aromas and a slightly spicy taste of cloves and coriander. As a counterpart to this, the Hofbräu “Schwarze-Weisse” is included in the gift pack, a dark wheat beer with a deep, chestnut-brown color and a rich, malty taste. It has aromas of caramel, chocolate and roasted malt as well as hints of coffee and dark chocolate. Of course, to bring out the full flavor of our beers, our 0.5 l Elegante wheat beer glass should not be missing, two of which are included to match our two beers. The gift package is rounded off with beer mats and a Hofbräuhaus postcard with a personal greeting. A bottle opener is also included so that you can enjoy the beer straight away. Contents: 2 x Elegante 0.5 l wheat beer glasses 1 x Hofbräu Schwarze Weisse 0.5 l 1 x Hofbräu Münchner Weisse 0.5 l 10 x beer mat, hard cardboard 1 x Hofbräuhaus postcard with personal greeting 1 x metal bottle openerNot available for USA!

Variants from €24.95*

€19.95*

Details

Gift box "Spezl" best friend

It's the little joys that make life so beautiful. This of course includes enjoying a good beer with a good friend. In this gift package you will find everything you need for this little break: two bottles of 0.5 l of our tasty Hofbräuhaus Hell, a light full beer, as it is in the book. Mildly brewed according to the Bavarian Purity Law of 1516 and with a pleasant alcohol content of 5.1% vol. You will taste a balanced ratio between malt sweetness and hop bitterness. The beer glass and beer mat show our trademark, Munich's first beer brand from 1879. To ensure that the bottles do not remain unopened, the package includes an elegant bottle opener in the practical business card format. Who would you like to share this gift box with? Content: 2 x Germania "Trademark" cups, 0.5 l, glass 2 x 0.5 l bottle Hofbräuhaus Hell, glass 1 x "Trademark" bottle opener, metal 10 x "Trademark" beer mats, cardboardNot available for USA!

€29.95*

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Novelties

Dunkelblaue Badeshorts mit Farbwechsel-Motiv, das bei Nässe erscheint

Swimming shorts HB, with color / motif change

The Hofbräu summer highlight: our high-quality swimming trunks in stylish blue with optimum wearing comfort and a very special feature: a motif change when wet. As soon as the swimming trunks get wet, small HB logos appear as a pattern. Our swimming shorts combine functionality with a fun, visual effect - perfect for the beach, pool or lake. Motif change when wet Catalog No. 1000581

€39.95*

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Trikot Team HB

Official jersey of the Hofbräuhaus Munich The Team HB jersey is a must-have for every fan of Hofbräuhaus München. The simple, white design with the legendary Hofbräuhaus logo on the chest is a real eye-catcher and shows your solidarity with the traditional brewery. High-quality materials and workmanship The jersey is made from 100% polyester and is comfortable to wear. The breathable functional fabric ensures that you won't break a sweat even in hot temperatures. The high-quality workmanship guarantees a long service life for the jersey. Versatile use The Team HB jersey is ideal for leisure activities, sports or simply for cozy get-togethers with friends. Whether at a public viewing, a soccer match or in the beer garden - with this jersey you will always show your love for Hofbräuhaus München. Details: Breathable functional fabric High-quality finish With Hofbräuhaus logo on the chest Catalog No. 1000580

€29.95*

Details

Rechteckiger Magnet mit Aloisius auf einer Wolke, Bierkrug in der Hand, roter Mütze und Engelsflügeln.

Magnet „Aloisius“

Luija, sog I! He doesn't want to drink manna or shout “Hosanna” in his new heavenly home, but longs for Munich soil and his regular seat in the Hofbräuhaus. Ludwig Thoma's humorous satire from 1911 tells the cliché of the typical Munich grump with a loving wink. We celebrate the Hofbräuhaus' most famous regular and dedicate a collection to him. Who has already discovered the cult figure in the Hofbräuhaus? Catalog No. 1000568

€5.95*

Ansteckbutton mit Aloisius auf blau-weißem Rautenmuster

Button „Aloisius“

As we all know, it's the little pleasures that make life so worth living:This button shows the famous angel Aloisius, who is sent back to earth on a divine mission in Ludwig Thoma´s story “A Munich Man in Heaven” and lands directly in the Hofbräuhaus, where he still sits today and orders one pint of Hofbräu after another. Show everyone that you too are open to earthly pleasures: order the iconic button, let the likeable grouch keep you company and enjoy your time on earth as much as you can! Catalog No. 1000566

€3.95*

Rundmagnet mit Aloisius-Engel und Maßkrug, daneben Rückseite mit Magnetfläche.

Pin "Aloisius"

Small but mighty!!! This miniature metal pin is dedicated to one of the greatest heroes of Bavarian folk literature: Alois Hingerl became famous as “A Munich man in heaven” and is considered the oldest regular at the Hofbräuhaus. Whether you believe, as in Ludwig Thoma's story, that the Bavarian government has so far waited in vain for divine inspiration - or simply enjoy the good Hofbräu beer: With this little angel Aloisius pin, you present yourself as a true HB insider. Order, pin and rejoice! Catalog No. 1000567

€3.95*

„Schwarze Baseballcap mit blauem Rand am Schirm. Auf der Vorderseite ist ein Patch mit dem Aloisius in oranger Dienstmütze und leerem Bierkrug zu sehen

Cap "Aloisius"

Aha, a Munich native:This black cap presents the legendary angel Aloisius alias servant Alois Hingerl from one of the most famous works of Bavarian folk literature on its colorful 3D patch. This iconic accessory pays homage to Bavarian culture and tradition and makes you a real insider. Whether you're visiting the Oktoberfest, taking a trip to Lake Starnberg or hiking in Munich's local mountains, this sporty cap is an indispensable companion for all leisure activities! Catalog No. 1000561

€19.95*

„Weiße T-Shirt-Vorderseite mit einer Illustration des Aloisius-Charakters, der einen orangefarbenen Hut trägt und aus einem großen Bierkrug trinkt. Auf dem Krug steht die Aufschrift ‚HB‘.“

T-Shirt "Aloisius"

As white as a cloud and just as soft: this T-shirt will delight you with its heavenly soft 100% cotton fabric and a heavenly motif. The colorful print shows the legendary angel Aloisius, who is allowed back on earth after an involuntary abstinence and can finally enjoy his favorite drink again in the Hofbräuhaus - where he still sits today and orders one beer after another. Make sure you get the happy ending to what is probably the most popular story in Bavarian folk literature! Color: white with print on the frontavailable in sizes S - XXL Material: 100 % cotton Catalog No. 1000562

€29.95*

Details

„Verpackung eines 6er-Sets Korkuntersetzer mit dem Titel ‚Aloisius‘. Die Verpackung ist blau und trägt oben den Schriftzug ‚HOFBRÄUHAUS MÜNCHEN‘. Darunter steht ‚Korkuntersetzer 6er-Set‘ sowie am unteren Rand ‚Ein Münchner im Himmel‘.

Cork Coaster “Aloisius”

Happy endings without end: with this coaster set you can relive “A Munich man in heaven” - the famous story by Ludwig Thoma - over and over again. Alois Hingerl, a servant at Munich Central Station, is struck by overwork and goes to heaven, where he is supposed to sing “Hosanna” day in, day out as the angel Aloisius. However, as he misses his beer, the angel becomes a grump and is finally sent back to earth with a divine mission - where he stops off at the Hofbräuhaus, orders one pint of Hofbräu after another and still sits there today. Cheers to conviviality! Catalog No. 1000565

€9.95*

Patch Cap with removable patches

Almost as versatile as the person wearing it: Thanks to the removable patches with a wide variety of motifs, the look of this cap can be perfectly adapted to the current occasion. From traditional hats and tubas to beer mugs, pretzels and chicken to “Beer me”: you're guaranteed never to get bored with this companion. The Bavarian style is made perfect by the logo embroidery and the embroidered “Hofbräuhaus München” lettering. Get this “cap of good hope”! Color: black One size fits all Adjustable size thanks to adjustable metal fastener Included in delivery: 6 removable Velcro patches Catalog No. 1000553

€26.95*

„T-Shirt mit Dirndl-Druck auf der Vorderseite: blau-weißes Punktmuster mit Schnürung in der Mitte, Ärmel und Rückseite einfarbig weiß.“

Ladies T-Shirt "Dirndl"

Oktoberfest feeling guaranteed! With our “Ladies Dirndl” T-shirt from Hofbräuhaus München, you can bring the incomparable traditional costume look into your home in a simple and comfortable way. The perfect outfit for any occasion: whether for Oktoberfest, a cozy evening in the beer garden or just for fun - this T-shirt is a real eye-catcher and always puts you in a good mood. Size note: SLIM FIT - please refer to the size chart and choose 2 sizes larger if necessary!Catalog No. 1000572

€29.95*

Details

Our winter products

HB-Longsleeve Damen Löwin Weiß mit Silber. Löwen Hofbräuhaus Wappen mit Schriftzug Hofbräuhaus München

Ladies Longsleeve "Lioness"

Color: white | Please specify size: S

White and silver is probably the best way to show your true love as a female Hofbräuhaus fan. We have added the figure-hugging women's longsleeve to our range because we know that it is far too beautiful to wear "underneath". Classy and casual at the same time, it is sure to be your favorite shirt.

€34.95*

Men´s Longsleeve "Classic"

A new addition to our collection and already a classic: Our brandnew longsleeve in navy with the white Hofbräu logo. With our longsleeve made out of 100% cotton you are prepared for evey fresher occasion.

€34.95*

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HB Grauer Hoodie mit weißen HB Löwen Wappen

Men´s Hooded Sweater "Lion", grey

In traditional lion design, fresh light gray and noble silver, this hooded sweater is our new classic ... and insider tip. Here, the tradition of the Hofbräuhaus meets high-quality workmanship and lively design. Casual and warming, the sweater will be hard to imagine your style without. Look forward to when the (Bavarian) sun flashes the logo.

€44.90*

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Grauer Damen-Kapuzensweater mit pinkem 1589 Aufdruck, Hofbräuhaus München Schriftzug und kariertem Innenfutter

Ladies Hooded Jacket "1589"

The 1589 hooded sweater for women comes in a stylish gray with high-quality embroidery in hot pink. Whether at the Oktoberfest (on fresh evenings) or before work on the running track, it will be an indispensable companion for you - in a distinctive, freshly drafted Hofbräuhaus design and lively applications. Take good care of him, your friends are sure to be jealous, because the hooded sweater is brand new in our range. Catalog No. 1000048

€79.95*

Details

Men´s Softshell Jacket "Tracht"

Whether at the Oktoberfest or on the ski slopes, our new softshell jacket in traditional costume will bring you warm and attention-grabbing through the cold season. The jackets are in traditional brown and beige, the lining and the piping in fir green. The attached buttons in horn look hide the practical zipper and give the jackets their typical Bavarian costume look. There are spacious pockets on both sides that are easy to open and close with Velcro. The left sleeve is adorned with a leather-look Hofbräuhaus patch. The jacket not only keeps you warm in the cold thanks to its fleece lining, but is also suitable for sporty hiking trips thanks to its breathable material.

€99.00*

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Men´s Hooded Sweater "Lion", navy

Cool classic: the wonderfully comfortable hooded sweater with our lion print is a practical and easy-care companion in everyday life. We can hardly imagine it without him - and you?

€59.95*

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Men´s Hooded Sweater "Classic", navy

Indispensable basic for women and men: This navy blue unisex sweater with hood and kangaroo pocket presents the Hofbräuhaus logo in neat white and impresses with its soft, warm and easy-care quality made of 80% cotton and 20% polyester. A classic that can be combined in many ways for many occasions!

€59.95*

Details

Knitted Hat "Pur"

Striking in every way: This high-quality knitted hat offers optimal protection against cold ears and also looks really cool. While the timeless navy blue goes with almost every outfit, the embroidered, silver-colored HB logo sets tasteful accents. This accessory made of 50% cotton and 50% acrylic is the ideal companion for all Hofbräuhaus fans!

€16.95*

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Knitted Beanie

The black knitted beanie with the “Prost Y'all” embroidery keeps your ears warm and looks really cool at the same time. Catalog No. 1000224

€20.00*

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Knitted Jumper "Tracht"

Our high-quality knitted pullover with hood in beautiful melange goods is traditional but modern. The sweater has a nice, firm look and retains its shape even after washing. The subtle HB branding on the leather patch on the sleeve and the elbow patches in a velor leather look set interesting accents. Buttons in the stag horn look give it the typical traditional look. The color of the sweater is a little lighter than on the picture

Variants from €59.90*

€59.95*

Details

Knitted Jacket "Tracht"

Our "Tracht" cardigan with a hood is an absolute eye-catcher at the Oktoberfest or in the cool season. Buttons in deer horn look, elbow patches in suede look and the green contrasts to the malan brown give it the typical traditional costume look. The branding can be found discreetly on the sleeve patch.

Variants from €99.90*

€99.95*

Details

Knitted Hat "Fanny"

Strong as a bear: With or without a bow, our knitted hats "Fanny" and "Franzl" in bear design are not only optimal protection on cold days, but also a pleasant eye-catcher. Young or old, everyone can wear them!

€24.95*

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IYOUR HB BEER MUG WITH PERSONAL ENGRAVING!

Want to treat yourself or looking for a special gift? Give our handmade beer mug with your personal engraving as a gift.

Our frosted mugs are made using traditional craftsmanship: hand-turned, hand-painted, and with a handle. Artisans then engrave your desired text freehand on the mug with great care.

It's guaranteed to make every beer lover's heart beat faster!

Welcome to the official fan shop of Hofbräuhaus Munich, the most famous tavern in the world!

Duke Wilhelm V founded the Hofbräuhaus over 400 years ago in 1589. Since then, the brewery and tavern have made (beer) history. People from all over the world are drawn to the Hofbräuhaus am Platzl in the heart of Munich to experience Bavarian tavern culture with its cosiness, hospitality and, of course, good food and excellent beer.

Bring a piece of Hofbräuhaus tradition and its joie de vivre home for yourself and your loved ones. We also look forward to your personal visit to our store in the Hofbräuhaus. Enjoy browsing and feel free to contact our customer service if you have any questions.

Viel Spaß beim Stöbern und sprechen Sie bei Fragen gerne unseren Kundenservice an.

Your team at the Hofbräuhaus Fan Shop

Beleuchtetes Hofbräuhaus München bei Abenddämmerung, historische Fassade mit Erker und Wappen unter klarem Nachthimmel.

O'Trachtelt is!

The Hofbräuhaus traditional costume collection combines tradition with modern lifestyle to create its own unique fashion style. Whether for a visit to the beer garden, a lake festival, or the next traditional costume ball, our traditional costumes can be worn on many occasions.

The Hofbräuhaus lederhosen are embellished with rustic brewing motif embroidery based on traditional designs, and our exclusive dirndl collection was designed in collaboration with Munich-based traditional costume designer Katharina Lakas.

Small but exquisite, and made for everyone who values high-quality, stylish traditional costumes.