Hofbräuhaus Shop

geöffnetes Laptop auf einem Schreibtisch, auf dem Bildschirm ist der Online-Katalog zu sehen vom HB-Shop

Drei original Hofbräuhaus-Bierkrüge aus Steingut mit blauer Verzierung auf Holztisch vor blauem Hintergrund, einer liegend mit geprägtem Boden.

Sammlung verschiedener Hofbräuhaus-Bierkrüge in traditionellem Design, mit und ohne Zinndeckel, auf Holztisch vor hellem Hintergrund.

HeidiFest Kollektion

Glaskrug Isarseidel 1L – HeidiFest Kollektion

Tradition meets glamour! Our exclusive 1-litre Isarseidel from the limited edition Hofbräuhaus x Heidi Fest collection brings the real Oktoberfest feeling right into your home. Made of thick-walled glass and in the classic beer mug shape with ‘eyes’, it fits perfectly in your hand and invites you to toast and celebrate – stylishly complemented by Heidi's heart motif and ‘HB’ logo on the front. This beer mug is not just a drinking vessel – it is a statement of enjoyment, conviviality and joie de vivre. Details: Official beer mug from the Heidi Fest collection Capacity: 1 litre Classic honeycomb structure for a secure grip and stability High-quality print with heart design

€19.95*

Cap blau/weiß mit blonden Zöpfen, Stirn mit Lebkuchenherz Heidifest Heidi Klum. auf weißem Grund, Schirm und Hinterseite in blau

Cap with Braids

O'zopft is – in style! This unique cap with blonde Heidi braids is guaranteed to put you in a good mood. The classic trucker cap in dark blue and white is an absolute eye-catcher with two cheeky braids – whether at Oktoberfest, theme parties, or simply on bad hair days. The front features the exclusive heart design from the Heidi Fest collection – a real must-have for fans and fashion-conscious free spirits. Details: Limited edition cap with sewn-on braids Official design of the Heidi Fest collection High-quality heart-shaped print Size adjustable with snapback closure Ideal for Oktoberfest, events, or as a fun gift at first glance!

€49.90*

Truckercap rot, Vorderansicht, roter Shirm, Stirn mit Lebkuchenherzverzierung vom Heidifest Heidi Klum

Cap red – Hofbräuhaus x Heidi Fest

Love at first sight! This bright red trucker cap from the Heidi Fest collection brings a splash of color to your outfit. The cute gingerbread heart on the front combines Bavarian tradition with a modern look - ideal for anyone who likes to make a statement that comes from the heart. Details: Official product of the Heidi Fest collection Bright red with heart embroidery Adjustable size with snapback closure Breathable mesh at the back for optimal comfort Perfect for combining with urban or traditional looks

€39.00*

Hoodie „Heidi“ – Hofbräuhaus x Heidi Fest

Casual meets cult! This light blue hoodie from the exclusive Heidi Fest collection perfectly combines fashion and Bavarian charm. On the back: a large, colourful print shows a caricature of Heidi Klum in a dirndl with a gingerbread heart – humorous, playful, modern. Simply cult. The front remains simple – ideal for those who like it subtle at the front and eye-catching at the back. Details: Light blue hoodie with large Heidi print on the back Official product of the Heidi Fest collection Soft, comfortable fabric Loose fit with hood Ideal for fans, festival-goers or cosy everyday moments

€89.95*

Details

Vorderseite Hoodie in Dirndloptik weiß und dunkelblau, blaue Kapuze, mit weiten Ärmeln

Dirndl-Hoodie – Hofbräuhaus x Heidi Klum

Damn, I love you, I don't love you... This white oversized T-shirt from the Heidi Fest collection combines modern street style with Bavarian flair. The eye-catching feature is the large gingerbread heart motif on the chest and back in the freshly interpreted exclusive design of the Heidi Fest collection – sometimes with a declaration of love and sometimes with a rejection of love. The loose fit makes the shirt ideal for him and her. Loose. Stylish. Heartfelt. Details: Oversized fit (unisex) Color: White with heart design print on the front Official Heidi Fest collection Soft, high-quality material Round neckline Casual look for everyday wear, festivals, or folk festivals

€129.00*

Details

Weißes Rundhals T-Shirt 3/4 Länge mit Lebkuchenherz (Heidifest) Ich liebe Dich auf Brust

Unisex Oversized T-Shirt – Hofbräuhaus x Heidi Fest

€49.95*

Details

Rundhals-T-Shirt in Weiß mit Print einer Lederhose (Vorderseite)

Men's oversized T-shirt with lederhosen print – Hofbräuhaus x Heidi Fest

Slip into the lederhosen look! This oversized shirt from the Hofbräuhaus x Heidi Fest collection takes the lederhosen look to the next level with a detailed all-over print that looks deceptively real from both the front and back. The soft fabric and loose fit ensure comfortable wear. Perfect for folk festivals, theme parties, or anyone who likes to wear tradition with a dash of humor. Details: Oversized cut (men's) Realistic lederhosen print on the front and back Official product of the Heidi Klum collection Round neckline, soft material Comfortable to wear, even in warm weather Perfect for anyone who loves traditional costumes but wants to celebrate in comfort

€49.95*

Details

Our bestsellers

Glass Mug "Münchenbecher", 0.3 liter

The ideal glass for everyday use at home. The noble gold rim makes this glass special and an eye-catcher on every table. Whether beer, water or soft drinks, with its filling volume of 0.3L everything can be served well. Catalog No. 1000281

€8.95*

Details

Daytonbecher mit Goldrand und HB-Löwenlogo, gefüllt

Glass Mug Dayton Mug "Bayern", 0.5 liter

A strong glass for a strong beer: Stylishly refined with Bavarian diamonds, lions and gold rims, the glass is a noble eye-catcher. Whether beer, water or soft drinks, everything can be served well with its filling volume of 0.5 liter.

€9.95*

Details

Wheat Beer Glass Mug "Elegante", 0.3 liter, with engraving

Simple and tasteful: the wheat beer glass from the Hofbräuhaus with personal engraving! The cylindrical shape of the glass is not only aesthetic, it also adds to the enjoyment of the beer. No matter which wheat beer you prefer - in this slender glass, the carbonic acid pearls can rise for a long time and the wheat beer stays fresh and sparkling. In cooperation with the Wiesensteiger Glaswerkstätte, we engrave your personal wheat beer glass with the name of your choice. The engraving of a maximum of 15 characters is placed on the front below the HB logo. An ideal gift for all wheat beer fans! With coloured contents, the engraving shines in elegant matt white. To achieve this effect, a fine-optical diamond hand tool, manual skill and a lot of dexterity are required. Your personal wheat glass is individually made by the engraver and is unique. Therefore, this item is excluded from exchange. Delivery time 14 days after order. For the small thirst; the wheat glass with name engraving is also available in the 0.5 L size: HB Glas Mug 0,5 L with Engraving

€22.95*

Details

Stein "Löwendekor" without lid, 0.5 liter

Half a cup, or better: “a Hoibe”, is what you order from us at home in Munich. And when it is served in this stein, then there is also real Hofbräu in the stein. If one measure is too much or if you just have lunch, the half-liter ceramic stein is sure to fit well. With a decorative, original Bavarian lion decor, this stein is probably one of the most beautiful and hearty ways to enjoy a real Hofbräu beer. Traditional lion decor, high quality ceramics. "We recommend washing the stein by hand to ensure the quality of the decoration." Catalog No. 1000060

€29.95*

Details

Stein "Saga 1589", 0.5 liter

Tradition and high quality, this is what the Hofbräuhaus has stood for since it was founded in 1589. Our "Saga 1589" stein also combines both and invites you to enjoy a beer. Catalog No.1000228

€19.95*

Details

Glass Mug Germania Mug "Schutzmarke", 0.5 liter

Color: HB Blue | Please specify size: One size

Nostalgic beer enjoyment: The Germania is a traditional beer mug shape. Despite its simple design, the internal appearance gives it a lot of value and the beers poured into it a perfect appearance. The trademark shown was registered in 1879 as the first Hofbräu trademark, thus making Hofbräu history.

€7.95*

Runder Bierglasdeckel aus Holz mit Hofbräuhaus München Gravur: Krone über den Buchstaben HB, flankiert von zwei Löwen

Beer Glass Lid "Löwe"

Protect your beer! The practical lid sits firmly on every 0.5 liter jug and keeps uninvited fellow drinkers, leaves, etc. away.

€6.95*

Details

Pin "Relief Stein"

Celebrate Bavarian culture with our exquisite Hofbräuhaus relief pin. The relief design gives the pin a unique texture and depth, while it can be worn with pride on clothing, bags or accessories. Perfect for collectors and lovers of Bavarian tradition, this relief pin is an elegant statement piece that will add a touch of Bavarian flair to any outfit. As we all know, it's the little details that make the great beer connoisseur of the world stand out.Catalog No. 1000576

€7.95*

Wheat Beer Glass Mug "Elegante", 0.5 liter

Simple and tasteful: the wheat beer glass from the Hofbräuhaus with the traditional logo. No matter which wheat beer you prefer - in this slim glass the carbon dioxide pearls can rise for a long time and the wheat beer remains fresh and tangy. Catalog No. 1000063

€11.95*

Details

New

NEW

T-Shirt Oktoberfest "Wiesn 2025"

O'zapft is – bring on Oktoberfest 2025! This sporty college-style shirt focuses on the year. The classic HB logo is elegantly integrated into the numbers 2025 and flanked by Hofbräu München. A red “Oktoberfest” lettering in handwritten style breaks through the year and adds a lively accent. The navy-colored shirt with its large-scale design is an expressive companion for the festive year 2025 and can be worn well with lederhosen or jeans. Printing only on the front

€29.95*

Details

NEW

Schwarzes T-Shirt mit buntem Retro-Aufdruck 'HB Oktoberfest München' und stilisierter Krone

T-Shirt Oktoberfest "Retro"

Celebrate Oktoberfest in style with our limited edition “Retro” T-shirt. The HB logo meets a modern and colorful design with rainbow stripes—a strong statement for diversity and joie de vivre. Made from pure cotton, it offers comfortable wear and durable quality. The shirt is available in versatile black, which provides a strong contrast to the eye-catching print. Whether at the Theresienwiese, in the beer garden, or as a stylish souvenir—it's perfect for anyone who wants to combine tradition and modern values. Printed on the front only.

€29.95*

Details

NEW

Grünes T-Shirt mit Aufdruck 'HB Oktoberfest Hofbräu München' und Hopfenornament.

T-Shirt Oktoberfest "Hopfen"

Please specify size: M

The “Hopfen” T-shirt is the perfect choice for all Oktoberfest fans who want to combine a fresh design with Bavarian tradition. Made from pure cotton in green, it is comfortable to wear and offers long-lasting quality. The “Oktoberfest Munich” lettering in high-contrast red complements the HB logo framed by hops and creates a timeless shirt - without any kitsch, but with character. Whether at the Oktoberfest, in the beer garden or as a souvenir - the “Hopfen” T-shirt brings Bavarian festival culture directly into your everyday life. Printed on the front only Catalog No. 1000631

€29.95*

NEW

Beautiful Ugly Sweater „Oktoberfest“

The Ugly Sweater for Oktoberfest 2025 from Hofbräu München is the perfect garment for anyone who wants to celebrate Oktoberfest with a wink and a lot of color. This eye-catching sweater combines Bavarian tradition with iconic retro charm - ideal for Oktoberfest fans with a sense of humor and style. The design is a real feast for the eyes: the well-known HB logo with crown is emblazoned in the middle, with the words “Oktoberfest München” underneath. The whole thing is framed by loving details such as beer mugs, pretzels, hop leaves, diamond patterns and even a Ferris wheel - all in bold colors such as blue, red, yellow, green and white. Almost as beautiful as the one knitted by grandma - only with even more beer and pretzels! This sweater is not only an eye-catcher, but also a real collector's item for anyone who wants to wear the Bavarian attitude to life with a sense of humor. Whether at the Oktoberfest, at an Oktoberfest party or as an original souvenir - with the “beautiful-ugly” Oktoberfest sweater, you can show your love for the festival culture in a particularly charming way. Catalog Nr. 1000633

€69.95*

Details

NEW

Dunkelgraue, taillierte Strickjacke mit Rundhalsausschnitt und dekorativen silberfarbenen Knöpfen in Trachtenstil.

Ladies bouclé jacket Gitti

Our “Gitti” long-sleeved bouclé jacket in elegant gray with a finely textured fabric ensures cosy warmth even on cooler days. The deep round neckline and tailored fit give the jacket an elegant silhouette. The antique silver buttons with the embossed Hofbräu logo skillfully combine classic elements with modern chic. This jacket goes well with both dirndls and jeans - versatile and stylish! Please also refer to the size chart.

€159.95*

Details

NEW

Dirndl Anni

This high-quality Hofbräu dirndl “Anni” combines classic elegance with modern accents, making it a real eye-catcher. The comfortable stretch bodice features a traditional neckline and a practical zipper with a decorative heart pendant - perfect for effortless dressing and undressing. In elegant dark blue, the bodice lends the dirndl a timeless beauty, while the subtle Hofbräu embroidery on the back adds a particularly elegant touch. The easy-care skirt makes it comfortable to wear, while the color-coordinated apron made of high-quality jacquard with a stylish buckle in antique silver accentuates your waist perfectly. This dirndl is the ideal choice for anyone who wants to look stylish and glamorous on any occasion!

€339.95*

Details

NEW

Traditionelles Dirndl in Salbeigrün mit silbernen Knöpfen, zart gemusterter Schürze und breitem Schleifenband in Pink an der Taille gebunden.

Dirndl Theresa

Please specify size: 48

Our enchanting sage green Hofbräu dirndl “Theresa” seduces with a subtle sweetheart neckline and an elegant button placket that will make every woman's heart beat faster. The silver buttons, which are decorated with the iconic Hofbräu coat of arms, give the dirndl a classy and charming look. The pink piping on the bodice sets delicate accents and flatters the décolleté, while delicate Hofbräu embroidery discreetly adorns the back. The perfectly coordinated apron with delicate pink floral borders provides the finishing touch and rounds off the stylishly elegant overall look. A dirndl that shines both in the festival tent and on a cozy evening in the Hofbräuhaus - the perfect companion for any occasion!

€339.95*

IYOUR HB BEER MUG WITH PERSONAL ENGRAVING!

Want to treat yourself or looking for a special gift? Give our handmade beer mug with your personal engraving as a gift.

Our frosted mugs are made using traditional craftsmanship: hand-turned, hand-painted, and with a handle. Artisans then engrave your desired text freehand on the mug with great care.

It's guaranteed to make every beer lover's heart beat faster!

Welcome to the official fan shop of Hofbräuhaus Munich, the most famous tavern in the world!

Duke Wilhelm V founded the Hofbräuhaus over 400 years ago in 1589. Since then, the brewery and tavern have made (beer) history. People from all over the world are drawn to the Hofbräuhaus am Platzl in the heart of Munich to experience Bavarian tavern culture with its cosiness, hospitality and, of course, good food and excellent beer.

Bring a piece of Hofbräuhaus tradition and its joie de vivre home for yourself and your loved ones. We also look forward to your personal visit to our store in the Hofbräuhaus. Enjoy browsing and feel free to contact our customer service if you have any questions.

Viel Spaß beim Stöbern und sprechen Sie bei Fragen gerne unseren Kundenservice an.

Your team at the Hofbräuhaus Fan Shop

Beleuchtetes Hofbräuhaus München bei Abenddämmerung, historische Fassade mit Erker und Wappen unter klarem Nachthimmel.

O'Trachtelt is!

The Hofbräuhaus traditional costume collection combines tradition with modern lifestyle to create its own unique fashion style. Whether for a visit to the beer garden, a lake festival, or the next traditional costume ball, our traditional costumes can be worn on many occasions.

The Hofbräuhaus lederhosen are embellished with rustic brewing motif embroidery based on traditional designs, and our exclusive dirndl collection was designed in collaboration with Munich-based traditional costume designer Katharina Lakas.

Small but exquisite, and made for everyone who values high-quality, stylish traditional costumes.